The Cool the Earth Program

The Cool the Earth Program is not just a climate mitigation initiative—it is a call to action for corporations to take ownership of their role in safeguarding the planet. By partnering with PVDP-Sindh, businesses can lead the way in creating a replicable model of sustainable development, combining ecological impact with community well-being.

Together, we can ensure a greener, more resilient future for generations to come.

Program Details

Phase 1 Target

🌳 Plantation Goal: 1,000,000 trees in villages across Tharparkar and Sindh by 2030.

Tree Plantation and Maintenance Model

👥 Community Involvement:
Local villagers will plant trees in their areas and care for them for at least three years.

💵 Financial Incentive:
In line with the Payment for Ecosystem Services (PES) model, PVDP-Sindh will provide Rs. 20/plant/month as a cash benefit to participating community members for each living tree during the three-year period.

CTEP Components

Corporate Program

The escalating impacts of climate change, exemplified by extreme weather events, underscore the urgent need for innovative and community-driven solutions.

Citizens Plans for participating in CTEP

We invite general citizens in Pakistan to partner in the Cool the Earth Program, creating a shared impact in combating climate change and fostering sustainable community development.