The Cool the Earth Program
The Cool the Earth Program is not just a climate mitigation initiative—it is a call to action for corporations to take ownership of their role in safeguarding the planet. By partnering with PVDP-Sindh, businesses can lead the way in creating a replicable model of sustainable development, combining ecological impact with community well-being.
Together, we can ensure a greener, more resilient future for generations to come.
Project Objectives
🌍 Climate Change Mitigation: Combat desertification, increase green cover, and reduce carbon footprint.
🏢 Corporate Sector Engagement: Provide the corporate sector an opportunity to neutralize or reduce their environmental and climate footprints as part of their global commitment to fight against environmental degradation and promote sustainable development.
👩🌾 Community Empowerment: Mobilize and financially incentivize rural communities for ecosystem services.
🤝 Poverty Alleviation: Provide cash compensation as “Payment for Ecosystem Services (PES)” to reduce abject poverty.
🌱 Sustainable Development: Build a scalable model of environmental sustainability that integrates corporate and community efforts.
🌲 Land Restoration: Restore degraded lands through tree plantation and agroforestry practices.
💰 Enhanced Livelihoods: Improve the livelihoods of local communities through income generation from non-timber forest products and carbon credit sales.
💨 Carbon Sequestration: Contribute to climate change mitigation by sequestering carbon dioxide.
📚 Capacity Building: Build the capacity of local communities in sustainable forest management.
Program Details
Phase 1 Target
🌳 Plantation Goal: 1,000,000 trees in villages across Tharparkar and Sindh by 2030.
Tree Plantation and Maintenance Model
👥 Community Involvement:
Local villagers will plant trees in their areas and care for them for at least three years.
💵 Financial Incentive:
In line with the Payment for Ecosystem Services (PES) model, PVDP-Sindh will provide Rs. 20/plant/month as a cash benefit to participating community members for each living tree during the three-year period.